Econometric Analysis of Factors Determining Market Outlets Choice of Cultured Fish Farming Entrepreneurship among Nigerian Youths from the Blue Economy

Rachel A Ololade*, Funke I Olagunju and Taiwo J Adejumo

Catfish farming is important because of its high-quality protein source, and it bridges the gap between domestic fish demand and supply. This study was aimed at evaluating the factors determining market outlets’ choice of cultured fish among youths and middle-aged fish farmer entrepreneurs in Nigeria. This is to enhance the profitability and sustainability of cultured fish among youth fish farmers, thereby improving the national food security. Primary data were collected with the use of a structured questionnaire administered to 320 respondents using a multistage random sampling technique. The data were analysed using descriptive statistics, a market outlet choice model with multinomial logit, and multiple regression analysis. The Wald ratio of 499.90 with a p-value of 0.00 of the Multinomial Logit Regression (MLR) revealed that the model as a whole is statistically significant. The MLR model revealed a significant relationship at 1% between sex (p = 0.003), quantity of fish for sale (p = 0.004), access to market information (p = 0.000), and 10% between cost of fish sold (p = 0.089) and processors’ market outlet relative to wholesalers. It also revealed that significant relationships at 1% existed between sex (p = 0.008), cost of fish sold (p = 0.003), quantity of fish for sale (p = 0.000), access to market information (p = 0.000), and retailers’ market outlet relative to wholesalers. The model further revealed significant relationships at 1% between sex (p = 0.000), access to market information (p = 0.000), cost of fish sold (p = 0.001), and consumers’ market outlet relative to wholesalers. The adjusted R2 value obtained in the multiple regressions of the determinants of revenue of the marketers showed that 52.93% of the total variation in the dependent variable was accounted for by variation in the independent variables. The result showed that sex (p = 0.000), total market cost (p = 0.000), and distance to the market (p = 0.000) were significant at 1% while years of education (p = 0.021 was significant at 5%. Due to the significant relationship of these variables, the alternate hypothesis was accepted. Marketers should source information to market their product, and the government should assist in setting up easily accessible markets for cultured fish youth farmers.

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Published on: Dec 2, 2025 Pages: 52-60

Full Text PDF Full Text HTML DOI: 10.17352/2455-815X.000229
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